![]() ![]() Often, SaaS companies will also charge based on active users. Additionally, it can tell you which aspects of your product are most popular among different demographics, aiding the marketing department in reaching those customers. Identifying and fixing these issues can help reduce your churn rate. Monitoring DAU can help reveal hurdles, drop-off points, and features in your product that may be unnecessary or overly complicated. This metric can also uncover areas for improvement and help you spot when and where churn is about to happen. Deeper dives into which features and areas of your product customers are engaging with also provide more significant insights. If your product is meant to be used regularly, then checking to see how many of your customers do so can clue you in as to whether it is being used as intended. The same is true of monthly active users and weekly active users. Uncover product useĭaily active users is also the first step in seeing exactly how customers are engaging with your product. Its level of engagement on a daily basis is a test of how well it's performing the job customers expect from it. The launch of a product is the first time it gets widespread use among a diverse range of customers. Perform product health checkĭAU functions as a product health check because it lets you know if customers are actually using your product. The metric can help you increase profits and grow your company in other ways as well. In addition to being a general product health check, your level of engagement can provide you with some direction on how to do that. And you can increase your number of active users by improving the product. User engagement can tell you a lot about your product. In actuality, DAU is far from a vanity metric. ![]()
0 Comments
Leave a Reply. |